how to launch a custom application if APM policy fails?

Hello,

 

Can anyone help getting information for opening a specific application if APM policy fails?

 

example: If anti virus policy check fails in APM, if DB is older than 7 days, automatically system should launch C:\Program Files\Microsoft Security Client\msseces.exe to update the antivirus.

 

Can we configure it in APM policy using variables? Is it possible?