An http redirect irule that is executing but not actually redirecting

I'm not seeing anything useful in fiddler. Attaching a snip. I replaced the dns name with xxx. So, in the snip, where you see xxx is exactly the text in the "xxx" in the irule. The destination pages load Dundas dashboards. I'm trying to redirect any hits with "xxx" to a specific dashboard URL. What's happening instead is, it's loading the default Dundas admin pages rather than redirecting to a specific dashboard.