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Privacy for a Price

A few weeks ago, I went to my usual haircut place and after the trim at the register I presented my loyalty card.  You know the heavy paper ones that either get stamped or hole-punched for each purch...
Published Oct 22, 2013
Version 1.0
big data
BIG-IP Access Policy Manager (APM)
consumer
data
education
financial services
health care
human
information
loyalty
PSilva's avatar
Ret. Employee
Technical writer, evangelist, speaker, video host, story teller and overall clever guy. Bringing the slightly theatrical and fairly technical together, I train, write, speak, along with overall evangelism. Highly technical information security professional with social media skills who has also been in such plays as The Glass Menagerie, All’s Well That Ends Well, Cinderella and others.
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PSilva's avatar
Ret. Employee
Technical writer, evangelist, speaker, video host, story teller and overall clever guy. Bringing the slightly theatrical and fairly technical together, I train, write, speak, along with overall evangelism. Highly technical information security professional with social media skills who has also been in such plays as The Glass Menagerie, All’s Well That Ends Well, Cinderella and others.
View Profile
Arie's avatar
Arie
Icon for Altostratus rankAltostratus
Oct 24, 2013
My job while I was in college entailed calling people to query them about their grocery shopping. We had to rattle off long lists to see if people had purchased certain products that day. Potatoes, Other Vegetables, Dog Food, Cat Food, Pasta, Chips, Soda, etc.

 

Each completed survey netted the company a pretty penny (glad I got paid by the hour, though). Needless to say, this self-reporting was somewhat inaccurate.

 

Then came loyalty cards. For a fraction of the cost companies were suddenly able to very accurately track their customers' purchasing habits. I estimate that the loyalty cards enable companies to obtain very detailed, accurate data on at least 50-100 customers for the same cost of a single interview back then...

 

It's not merely your name/address you're selling for a few pennies to each merchant, but your entire, detailed shopping life.