Apps Driving Attention
The mobile platform, meaning tablets and smartphones, now account for 60% of total digital media time spent according to comScore. This is a 10 point jump from 50% just a year ago. On top of that, mobile apps accounted for 51% of all digital media time spent in May 2014. Many of the content categories like radio, photos and maps are becoming almost exclusively mobile. Digital radio and photos both generate 96% of their engagement from mobile while maps and instant messaging get 90% of interaction from mobile devices. You might be wondering, like I did, where do social networks come in since it seem like almost everyone updates their social feeds through mobile. Social is actually the #1 category for overall digital engagement taking about 20% of overall digital time spent and gets 71% of it's activity from mobile. It, social media engagement on mobile, has grown 55% over the last year and has accounted for 31% of all growth of internet engagements. So who is driving the mobile app explosion? Teenagers. About 60% of 12 to 17 year olds had a smartphone in 2013, topping even the 45+ crowd for smartphone ownership, according to Arbitron and Edison Research. The app money makers are not the initial charge for the program but all the in-app purchases along with the ads attached to the app. Mobile is clearly the new way we consume digital content and continues to grow. We are also interacting with specific apps rather than browsing and those apps are growing at an amazing pace. Today's infrastructure needs to be even more flexible, intelligent and resilient to handle the surge. And ultimately, the apps and the content/experience they provide need to be highly available and delivered quickly and securely to the person...just like any other typical application. ps Related: Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital Who's driving the mobile app economy? Our kids Invasion of Privacy - Mobile App Infographic Style The Applications of Our Lives What's in Your Smartphone? Technorati Tags: mobile,apps,tablet,smartphone,social media,humans,society,silva,security Connect with Peter: Connect with F5:Back to School BYOB Style
Bring Your Own Brain According to a study conducted by Harris Interactive and Pearson, 90% of today’s elementary, middle and high school students believe that mobile devices will change the way students learn in the future (92%) and make learning more fun (90%). The majority (69%) of those same students would like to use mobile devices more in the classroom. One-third of grades 4-12 students said that they have used a tablet for school work this academic year (34% have used a full-size tablet and 32% have used a small tablet), while 44% said they have used a smartphone for school work. Among students who use a tablet for school work, 52% use a device that they own personally, rather than borrow from the school and 70% would like to use mobile devices more often in their classrooms. Only one in six say that their school provides the tablets. The Pearson Student Mobile Device Survey was conducted to better understand how students use mobile technology for learning. The survey focused on how students use the mobile devices they currently own for learning, and how they would like to use those devices in the future. The survey asked students from grade 4 through college about the mobile devices that they own and intend to buy; how they currently use mobile devices for school work and how they expect to use them in the future; and their attitudes towards tablets for learning. Teachers also love technology. Onlineuniversities.com reports that 90% of teachers have a laptop or PC in the classroom and 60% have access to an interactive whiteboard. 35% have tablets or e-readers in the classroom, up from 20% just a year ago and 71% say that apps are beneficial for teaching. 65% indicate that technology lets them demonstrate things they could not show any other way. It allows them to reinforce or expand on content, helps motivate students and accommodates multiple learning styles. Research shows that students who are exposed to media-rich content in the classroom (like video), outperform non-exposed peers on tests, are more active in class discussions, and apply more varied approaches to problem solving. By 2017, streaming video will represent the majority of all mobile traffic – and if school BYOD programs continue to be successful, much of this traffic could come from the classroom. ps Related: New Study Reveals U.S. Students Believe Strongly That Mobile Devices Will Improve Education Pearson Student Mobile Device Survey 2013 (pdf) The Current State Of Technology In The Classroom [Infographic] Teachers Love Technology Why video is the unlikely common denominator in ed-tech Technorati Tags: byod,mobile,smartphone,tablet,classroom,education,school,learning,teachers,students,silva,video Connect with Peter: Connect with F5:
