You named your products "Good, Better and Best?" What were you thinking?

Thanks for your feedback, Brian. GBB is really about the economy of scale. That “best” is “best value” in that it reduces the cost per service available in a way that makes it possible to offer more services to more applications. The intention behind the use of the terminology was to refer to the value inherent in the model and the economy of scale it brings to application services. By being inclusive of good and better, ‘best’ brings the best economy of scale to the table and enables more applications to take advantage services that they may benefit from or need, but were previously unable to acquire because of budget constraints. It definitely was not intended to be interpreted as a judgment on the customer's decision, which of course has to be based on a number of variables that are unique to every customer and its environment.