You named your products "Good, Better and Best?" What were you thinking?

“That’s not going to fly with Enterprise customers.” “Are you really serious?” “Funny … but really, what are the names you’re going to market with?” “I’m not presenting these to my customer. They’re ...
Published Mar 13, 2015
Version 1.0
business
gbb
licensing
TMOS
Brian_Gibson_30's avatar
Brian_Gibson_30
Icon for Nimbostratus rankNimbostratus
Mar 14, 2015
The fundamental problem I have with this branding is that you are using the term Good, Better, Best to describe how many F5 products a customer purchases. In other words, It's good that a customer buys LTM. It's better when they buy Advanced Firewall services, and it is best when they buy APM and ASM. Depending on your use case, APM and ASM may not have any value.